Real Madrid has inked a new sponsorship deal with the Spanish football club's rival Real Betis, securing a €10 million investment in the team's brand and marketing efforts.
The new partnership will see Real Betis become the official sponsor for Real Madrid FC, which means that the club will have exclusive rights to use the brand across all of its media channels, including television, radio, digital platforms, and print materials.
This move comes as part of Real Madrid's broader strategy to expand its reach beyond its traditional home ground in Spain and into other countries around the world.
The partnership is seen as a significant step forward for Real Betis, as it represents a new chapter in the club's history and a chance to take advantage of the global reach of the Real Madrid brand.
The investment from Real Betis in Real Madrid will be significant, as it shows the level of trust that the club places in the brand and the commitment it takes to maintain its position in the top tier of European football.
It is also likely to benefit Real Madrid's fans, who may now have access to exclusive content and merchandise featuring the Real Madrid logo on everything from T-shirts to watches.
Overall, this new partnership marks a major milestone for both Real Betis and Real Madrid, and could help to cement their status as two of the most prestigious clubs in European football.